De Beers Group

Diamond Trading Company brand identity

Diamond Trading Company Mnemonic – brand identity animated

Diamond Trading Company range of branded materials

Diamond Trading Company brand guidelines

Diamond Trading Company “Diamond Nature’s Miracle” international jewellery competition showcase brochure

Diamond Trading Company event materials

Diamond Trading Company exhibition panels

Diamond Trading Company event graphics

Eureka! have enjoyed working with the DTC since 2003. The DTC is the Sales
and Marketingarm of the De Beers Group. The range of work has been wide
and varied, from the design of international diamond jewellery competition
look books, training kits, event design to an extensive re-brand identity project
which included the design of a detailed brand guidelines handbook and mnemonic
of the brand. The handbook sets out guidelines for the application of DTC brand
elements throughout all corporate and consumer market applications. Central
to this process was the creation of ‘the brilliant light’ – the graphic embodiment
of the magical light within a diamond – which acts as a unifying element across
all DTC materials.

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